Salewa Headquarters

The green philosophy of the Salewa HQ is a model of how to unite the wider community through design

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Salewa Headquarters

The green philosophy of the Salewa HQ is a model of how to unite the wider community through design.

The Salewa Headquarters project, designed by the Italian studios Cino Zucchi Architetti and Park Associati, is an example of a totally sustainable contemporary architecture. Built in a strategic location on the edge of the city of Bolzano, the Salewa HQ is surrounded by the Dolomites, and fully interacts with its natural environment thanks to a sustainable use of high-tech materials and the particular attention to energy consumption and use of resources. The decision to equip the building with the most sophisticated energy-saving systems starts from the core structure of the building; the materials of the façade and the external skin have been selected to not pollute the environment and to ensure the first-class performance of the building. This course analyzes in detail how materials, energy-saving systems, sustainability, beauty, and ethics can live together in a project of contemporary architecture.


  1. During the course, you will explore the process of site selection for the project of Salewa, and learn to analyze the land use and urban planning choices of the intervention.
  2. After the course, you will be able to add the details of experimental materials and customized elements to a technical drawing.
  3. The course will teach you how to evaluate the perspectives of designing a building that is ethically correct and user-oriented.
  4. After the course, you will be able to take the themes of sustainability and energy efficiency and formulate a critique of the Salewa project.

Lesson protagonists

Cino Zucchi Architects

Arch. Cino Zucchi gained a Bachelor of Science in Art and Design at the Massachusetts Institute of Technology (Cambridge, Mass.) and a degree in Architecture at the Polytechnic of Milan, where he is Professor of Urban and Architectonic Design and lecturer in the Architectural and Urban Planning Doctorate programme. He has been a visiting professor at Harvard, and has lectured at numerous urban planning and theory seminars at Syracuse University in Florence, at the ETH in Zurich and at the Universidad Politécnica in Madrid. He has published essays and reviews in major international journals. He holds conferences and seminars and participates in juries of architectural competitions in Italy and abroad.

Park Associati

Arch. Philip Pagliani has worked with great architects like Renzo Piano and Michele de Lucchi. Since 1996 he has been working in the educational field. He began as a lecturer at the Polytechnic of Milan. Since 2001 he has been a lecturer at the Technology of Planning laboratory at the same faculty, Regional Centre of Lecco. In 2008 he obtained a Ph.D. in 'Building systems and processes’ at the University of Building Engineering Department of Science and Technology of the Constructed Environment at the Polytechnic of Milan.

Arch. Michele Rossi has worked with architects such as David Chipperfield and Michele De Lucchi. In 1996 he was visiting professor at St. Martin's School of Arts. From 1999 to 2001 he was a lecturer at the European Institute of Design in Milan and from 1999 to 2002 at the ISAD (Institute of Architecture and Design). Since 2005 he has been a professor at the Polytechnic of Milan.

Salewa Headquarters, 
Via Waltraud-Gebert-Deeg Str. 4
39100 Bolzano-Bozen, Italy

46° 28' 10.8366", 11° 18' 57.6462"

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