Trailer The culture of project
Not eligible for AIA CES Credits
Integration, interdisciplinarity, innovation. The lesson explores the design process through the key concepts that guide the integrated methodology of Progetto CMR, an architecture and engineering company. Through its thirty years of experience, Progetto CMR's holistic approach has always looked to sustainable design, in the attempt to give life to a flexible and efficient architecture, capable of interpreting the signs of change in contemporary society. Through the voice of the three partners - architect Massimo Roj, engineer Marco Ferrario, architect Antonella Mantica - and several other collaborators of the international group, the lesson continues between vision and responsibility.
Each project is based on the "Less Ego more Eco" philosophy, tracing the foundations of a new form of design that denies the individual's interest addressing the community instead. Anticipating issues of global interest, including experimental patents and ever-new technological solutions, Progetto CMR immediately looks towards a conscious and context-aware innovation: at the end of the twentieth century, the Garibaldi Towers in Milan were defined as the first Italian "Green Towers” designed according to eco-sustainable criteria and parameters, zero-emission buildings thanks to solar and photovoltaic panels, natural ventilation, interactive facades and bioclimatic greenhouses.
Over time, architectural design has become more and more multifaceted through the rewriting of new urban fragments, such as The Sign which, with over 10,000 square meters of green areas and squares, takes shape starting from a careful analysis of the place to give life to a responsible architecture, capable of fitting into complex processes of regeneration and transformation of the city.
Starting from these generating principles, man is brought to the core of the design process by finding versatile solutions for the well-being of people, both functional, physical and psychological. There are numerous examples of workspace projects, from the Huawei headquarters to PWC Colombo 80, Adidas Office and De Castillia 23, places where well-being adapts to the complex and ever-changing interaction between man and space. The measure of this approach is given by international parameters and certifications that quantify the performance buildings have towards people who live there.
In fact, the concept of flexibility has always been central, both in the integrated approach and in the practical development of single interventions through BIM, identifying solutions capable of accompanying change understood as an evolutionary action inherent in human nature: the innate ability to adapt to a constantly changing habitat. For this reason, digitalization and human presence, if seen as collaborative entities, are capable of defining new synergistic balances between man and architecture. This is the case of Cisco Photonics, an avant-garde project of the early second millennium, where Progetto CMR explores the pioneering use of wireless technology as a cornerstone for the design of space. So today, over twenty years later, Progetto CMR can study new alternative and functional design methods for the distribution of the DHL Malpensa spaces, creating an equipped agora, between technology and sustainability.
In the wake of these mechanisms, the Progetto CMR HQ was born, the seat of its thought and soul which the design philosophy of the international group revolves around. A place inserted in an area of Milan that is culturally very lively, imagining architecture as an integral part of the urban fabric it is inserted in, an added value and driving force of cultural and productive exchange. A place of know-how and inclusion created according to the principles of participatory, planned and aware design, capable of giving shape and modeling space through its different functions and activities, objectives and strategies.
Together with architecture, urban planning and engineering, the lesson explains how ergonomics, proxemics, acoustics and psychology become fundamental tools to give life to a new way of living architecture and the city.
A multidisciplinary approach capable of extending itself to projects at different scales, addressing the complexity of the challenges set by the ever-changing contemporary society, from urban regeneration to architectural retrofit, from the design of new sustainable cities to space-planning up to product design, always putting man at the center. Looking towards the future, in balance between imagination and pragmatism.
Educational objectives
- Through case studies by Progetto CMR, the lesson explores the intersection between architecture and engineering, in the attempt to mend the gap between these disciplines and highlighting their synergistic qualities in favor of an aware, sustainable project capable of consciously inserting itself within its urban and territorial context;
- The themes of the complexity of design at different scales will be explored, from the design of workspaces to urban regeneration, illustrating different case studies aimed at exemplifying possible design solutions and strategies attentive to global emergency issues;
- The lesson will illustrate projects and technological solutions, innovations, patents and experiments aimed at designing an architecture that is attentive to its impact on the territory, from the environmental aspects to the economic and social ones, highlighting the phases of the integrated project, the tools, skills and objectives to be achieved for a project no longer aimed at the interest of the individual, but at the community;
- The lesson will analyze the theme of interdisciplinarity at different levels, the objectives and the necessary tools, starting from the conscious use of BIM in the control of the design process in every phase, up to the importance of team-work based on different, complementary and collaborative skills
Credits
Adidas – ph. Mino Di Vita
Bocconi (Design Architect: Grafton Architects – Executive Architect: Progetto CMR) – ph. Alessandro Speccher, ph. Stefano Suriano
Bocconi via Roentgen (Design Architect: Grafton Architects – Executive Architect: Progetto CMR) - ph. Alessandro Speccher, ph. Stefano Suriano
Bocconi New Urban Campus (Design Architect: Kazuyo Sejima + Ryue Nishizawa/Sanaa – Executive Architect: Progetto CMR) - ph. Università Bocconi, ph. Progetto CMR
Casa Girola – ph. Andrea Martiradonna
Cellia – ph. Gruppo Focchi, ph. Progetto CMR
Centro di Formazione Milano - ph. Andrea Martiradonna
ChorusLife (design architect Joseph Di Pasquale)
Cisco Vimercate – ph. Progetto CMR
De Castillia 23 – ph. Alberto Strada courtesy of Graniti Fiandre
DHL - ph. Andrea Martiradonna
Duao Art Museum – ph. courtesy of Tony Wang
Giang Dien Eco Park City - drawings Progetto CMR
ISHU-Uganda - rendering Progetto CMR
Nuovi Presidi COVID - material Progetto CMR
Rimed - rendering HOK e Progetto CMR
Hedo, Tianjin Planning Exhibition Hall – ph. Progetto CMR
Huawei Milan – ph. Paolo Riolzi
Huawei Rome - rendering Progetto CMR
KLM Airfrance - ph. Paolo Riolzi
La Stampa HQ – ph. Marco Tirinnanzi
Maccaferri HQ – ph. Oscar Ferrari
MailUp Group - ph. Andrea Martiradonna
Merz Pharma – ph. Paolo Riolzi
Munich Re - ph. Andrea Martiradonna
Ningbo HKE Center – ph. Tony Wang
Oxygen Eco-Tower - rendering Progetto CMR
Palazzo Milano, Taipei – ph. courtesy Evernature
Palazzo Victoria NH Hotel Collection - ph. Andrea Martiradonna
Pall Italian HQ, Milan - ph. Matteo Piazza, ph. Angelo Gilardelli
Prima Assicurazioni - ph. Andrea Martiradonna
Progetto CMR HQ - ph. Andrea Martiradonna
Purple Jade Riverside Resort – ph. Progetto CMR
PWC Colombo 80 - ph. courtesy of The Plan
Revo - ph. courtesy of Manerba
Slow River Bay Masterplan - rendering Progetto CMR
Cagliari Stadio - rendering Sportium e Progetto CMR
Milano Stadio - rendering Sportium e Progetto CMR
Wearena - rendering Sportium e Progetto CMR
Nuovo Stadio di Padova – rendering Sportium e Progetto CMR
National Stadium Tirana – rendering Sportium e Progetto CMR
The Sign – ph. Andrea Martiradonna
Torri Garibaldi - ph. Beppe Raso, ph. Andrea Martiradonna
Xiantao Big Data Valley - rendering Progetto CMR